Mobile First Design - Why your web site should be mobile friendly
The way that consumers interact with technology is diversifying. Companies whose websites aren’t optimised for mobile devices are in danger of not only losing sales but agitating customers who are left with a poor online experience.
Mobile optimised websites have boomed over the last few years, driven by the expansion of the smartphone market and the technical capabilities brought with it. Mobile and tablet usage (currently 35%) increased by 50% between 2013 and 2014, and should be prioritised accordingly. Figures are also suggesting that mobile purchases are drastically increasing, meaning that we can expect ecommerce system designers to amp up mobile optimised payment workflows.
Mobile Sites and SEO
Rumors have been circulating for some time. The warning signs have been there, showing us the way. And, as of last week, the news is official: Google wants you to mobile-ize your website.
So much so, in fact, that the search engine giant will be updating its algorithm (again) to increase rankings for mobile-friendly sites. That’s right, Google announced last week that it plans to expand its use of mobile-friendliness as a ranking signal.
In plain English, this means that websites with mobile compatibility and mobile app connectivity will be awarded higher rankings in search results than those sites without.