Google ranking study shows links are incredibly important

Published: 27/12/2018

A new ranking study on links published today by the Stone Temple Consulting team shows that links may be even more important than other studies have shown in the past dispite SEO experts saying that the value of links in the algorithm is reducing.

Our advice for getting the best results from Google is to make sure as part of your SEO you are working on building inbound links to articles and product/service pages from quality web sites.

Many of the previous studies released by Moz and Search Metrics show that links are incredibly important, but the Stone Temple Consulting study says they are more important, at least statistically, than those studies have shown.

The new study says there is a “near-perfect correlation” between ranking highly in Google and the links pointing to that page. This study aggregated the count of links by ranking position for the top 50 results across 6,000 search results pages, and it showed a near-perfect correlation between links and ranking. They used three different statistical models when analyzing the results.

Google ranking study shows links are incredibly important