The way that consumers interact with technology is diversifying. Companies whose websites aren’t optimised for mobile devices are in danger of not only losing sales but agitating customers who are left with a poor online experience.
Mobile optimised websites have boomed over the last few years, driven by the expansion of the smartphone market and the technical capabilities brought with it. Mobile and tablet usage (currently 35%) increased by 50% between 2013 and 2014, and should be prioritised accordingly. Figures are also suggesting that mobile purchases are drastically increasing, meaning that we can expect e-commerce system designers to amp up mobile optimised payment workflows.
Mobile Sites and SEO
Rumors have been circulating for some time. The warning signs have been there, showing us the way. And, as of last week, the news is official: Google wants you to mobileise your website.
So much so, in fact, that the search engine giant will be updating its algorithm (again) to increase rankings for mobile-friendly sites. That’s right, Google announced last week that it plans to expand its use of mobile-friendliness as a ranking signal.