Quality content is worth more than quantity.
One of the most important Google search algorithm updates in 2018 changed the search engine’s attention towards content quality rather than quantity. This trend will persist in 2019 and although backlinks remain important, Google is getting more sophisticated when it comes to determining how good your website content is. Of course, a reasonable amount of content should still be produced but to make sure this content includes videos, pictures and is informative and well written.
Specifically, this means writing content and not misleading search engines, stuffed with keywords and not focused for the consumer. In 2019, web site owners should place special attention to on-page SEO. Increasingly sophisticated crawlers are paying special attention to user-friendly URLs, optimising images, and internal structure and linking.
Website speed and rankings.
Increasing website speed is one of the most important SEO marketing trends in 2019. Luckily, with all the SEO tools available on the market, it’s easy to check just how fast your website is.
Speed is more important than ever thanks to Google’s mobile-first index policy. Of course, website speed has always been an important aspect of user experience. Today, it’s important for Google crawlers, too.
As its name would suggest, a linkless mention is when your brand or company is mentioned online without a link being attached.
While backlinks are still an important factor used by search engines to determine content quality, linkless mentions are given more weight than ever before. This is partially due to the perception is that linkless mentions are more genuine, unlike black hat SEO techniques like paid links. Social media mentions are also playing an increasingly important role in evaluating website quality.
Structured data is more important than ever.
Structured data is an overarching term for organising website data. For example, information that you see included along with a website's meta description is structured data. The knowledge graph that appears on the right-hand side of Google is another type.
Its purpose is to make it easier and faster for search engines to crawl your website.